AdWords works for smaller local businesses or private practices.
Did you know you can advertise on Google for very local search results? You can even choose to display your adverts on Google to Google users based on age, interests and hobbies, income level, not to mention geographical location. You will get new patients in the chair with a little spending on Google ads that link to your website or phone number, even.
The key to benefiting from Google Adwords is to be extremely frugal. It's not that complicated. Google AdWords Express is new and does everything for you, all you do is set your daily budget. If you are willing to spend $10 or more per day, Google will even give you free setup help. Download the app and check stats and view performance reports, all from your phone or tablet, hands-free advertising.
For small businesses with some financial flexibility to go after online marketing, pay-per-click advertising (PPC) is an ideal strategy to pursue. Not only does it give you access to large volumes of targeted traffic, but it can also be very cost-effective if strategically approached and implemented. In most cases, small business owners will want to target local customers--so let this serve as your go-to guide.
Image Credits: @brookcage