woman coffee shop using adwords

Advertise on Google to Neighborhood

AdWords works for smaller local businesses or private practices.

Did you know you can advertise on Google for very local search results? You can even choose to display your adverts on Google to Google users based on age, interests and hobbies, income level, not to mention geographical location. You will get new patients in the chair with a little spending on Google ads that link to your website or phone number, even.

The key to benefiting from Google Adwords is to be extremely frugal. It's not that complicated. Google AdWords Express is new and does everything for you, all you do is set your daily budget. If you are willing to spend $10 or more per day, Google will even give you free setup help. Download the app and check stats and view performance reports, all from your phone or tablet, hands-free advertising.

For small businesses with some financial flexibility to go after online marketing, pay-per-click advertising (PPC) is an ideal strategy to pursue. Not only does it give you access to large volumes of targeted traffic, but it can also be very cost-effective if strategically approached and implemented. In most cases, small business owners will want to target local customers--so let this serve as your go-to guide.

Continue Reading: https://www.inc.com/samuel-edwards/tips-for-mastering-geo-local-google-adwords-campaigns.html

Image Credits: @brookcage

Pay Google to Get Best Results

Image Source: Google Inc.

Everyone Can Profit with AdWords

 

You might have heard the news briefly and it's already gone.  What is President Trump's opinion on Google Search results. The fact is, the only way to be at the top of the page in Google, is to pay for it with AdWords. "SEO" is more helpful for "lower advertising costs" on AdWords than anything else. Don't worry, Google won't let you fail, unless you are an idiot, it's that simple. Google needs customers to profit from AdWords, and if they don't, Google will tell you that you are "raising awareness".

The key to benefiting from Google AdWords is to be extremely frugal.

 

The $2.7 billion fine slapped on Google by the EU was covered by Bloomberg.

 

Here's a walk-through of what the EU is so upset about. This is for desktop computer searches. On phones, there's less digital real estate, leaving even less space for competitors. Before we start, it's important to note that Google argues customers aren't that interested in clicking through to other price comparison sites and want to go directly to retailers' sites from Google. It denies any wrongdoing and is considering an appeal.

 

You can decide for yourself.

 

Continue Reading: https://www.bloomberg.com/news/articles/2017-06-27/these-google-search-results-show-why-europe-is-mad

 

 

 

Expert Advice on Meeting Evans

WPEngine introduces Evans Update to developers.

 

As a major provider of managed hosting, WPEngine's blog is a great read for developers in training. Directly quoting WordPress.org is always prudent. As well as highlighting the gap between owners and technical support, the difference between being informed or sold to, is clear.

 

This means that you will always be running the latest, most stable and most secure versions of just about everything.

Shared hosting sometimes offers something similar, but with a slight twist. Shared hosting operators will also take care of maintaining your server essentials, however, this will be done far less proactively and primarily include only the operating system, control panel, PHP, MySQL and Apache — at best. It will not, generally, include WordPress — which you will need to maintain yourself.

 

Continue Reading: https://wpengine.com/blog/wordpress-4-8/

 

 

 

Managed Hosting Vs Shared

This is a sweet look at the differences between Managed Hosting and Shared Hosting for WordPress.

 

It's worth a read as long as you take a bit of salt with it. The pros aren't as big and the cons are bigger. Again, what does it really all mean if you are a dentist or you specialize in wholesale industrial cleaning equipment supply and support? This does a great job of explaining the differences as long as you remember to throw some water on the blazing. Take a read and you'll get it pretty quickly. 

 

This means that you will always be running the latest, most stable and most secure versions of just about everything.

Shared hosting sometimes offers something similar, but with a slight twist. Shared hosting operators will also take care of maintaining your server essentials, however, this will be done far less proactively and primarily include only the operating system, control panel, PHP, MySQL and Apache — at best. It will not, generally, include WordPress — which you will need to maintain yourself.

 

Continue Reading: https://winningwp.com/shared-vs-managed-wordpress-hosting/

 

 

 

6 WP Maintenance Providers

Your website designer isn't about to keep working for you for free.

Check out the prices on these providers. Read between the lines and it's pretty obvious that you need to know what to ask for otherwise you pay more than the base fees. Then again, why always the mad panic with the "White Screen of Death"?

Now, if you’re already relatively competent with WordPress, these maintenance and support services won’t offer anything groundbreaking — you can probably do these tasks yourself. What they do offer, however, is peace of mind and significant timesaving. If you’re running your website as a business — an inherently stressful activity — easing your workload in any shape or form may well be a godsend.

 

Continue Reading: https://winningwp.com/best-wordpress-maintenance-and-support-services/